The release of Mubina's video, in which she appears with a man on a leash, has sharply divided opinion among internet users. A significant part of the audience considered such a staging provocative and inappropriate, while others saw it as a publicity stunt designed to draw attention to the music project.
Plot and online reaction
According to media reports, Mubina's track features lyrics saying that men should bow their heads before women. The incident drew public attention, though the resonance caused by such a staging is not unprecedented.
A similar high-profile case in Kabardino-Balkaria
A similar incident previously occurred in Kabardino-Balkaria in 2021. At the time, 14-year-old TikToker Aida from Nalchik posted a video in which she walked a masked young man on a leash across the city's central square.
- The girl explained the idea as a protest against gender inequality.
- In the video's caption, she noted that the reverse situation (a man walking a girl on a leash) would probably be perceived by society as the norm rather than as something unacceptable.
- In the traditionally minded Caucasus region, the video was regarded as an insult to men and a violation of local standards of decency.


















