Over the next five years, Vkusno — i Tochka plans to become one of the first foreign players on the Kyrgyz market. The first outlet in Bishkek is reported to open around the end of 2026 in the building of the Rossiya cinema.
The history of the rebranding and expansion into new markets
For the company, this move beyond the Russian market is not only the result of changing signs. It is also the story of building relationships with guests, suppliers and partners, as well as developing its own products and retaining its team.
What has changed in how the brand operates
Visitors were able to see the company's work from the inside. During the visit, guests learned about the processes and met the employees who worked on refreshing the brand, making it a leader in the Russian food-service sector.
- Familiar items, such as sesame seed buns and French fries
- New items, such as the lavender raf or children's sets
For Kyrgyz citizens, this means the arrival of a major federal fast-food brand on the local market. Bishkek is a city with a population of about 1,191,000 people as of 2025.
