To successfully penetrate the European market, domestic manufacturers must not only comply with strict environmental and social norms but also maintain a high-quality digital presence. This was reported on November 10 by Urmat Takirov, Director of the Center for Export Development and Promotion "Kyrgyz Export" under the Ministry of Economy and Commerce of the Kyrgyz Republic.
Marketing and Quality Requirements
According to the agency representative, having a corporate website and a profile with detailed product descriptions is a basic marketing requirement for operating in the EU. Furthermore, European partners demand high standards for quality management: companies must have quality policies and safety standards implemented.
Differences from the Russian Market
Urmat Takirov noted that requirements in the European Union are significantly higher than those in the Russian market, which previously received the majority of garment exporters. While buyers in Russia focus on technical specifications, models, quality, and price, certification and compliance with international standards become the key factors in the EU.
