President Sadyr Japarov addressed citizens with a call to take measures against a situation he described as a threat to the nation's gene pool. Accordingly, he instructed the Presidential Administration to conduct a detailed analysis of the problem and present its findings to the Cabinet of Ministers.
Key timelines and market volumes
According to data cited by the President, domestic consumption of energy drinks in the country in 2025 totaled 54 million 199 thousand liters. Consumption is projected to reach 36 million 83 thousand liters in the first half of 2026. In 2025, 25 million 263 thousand liters were produced on the market, while imports amounted to 28 million 430 thousand liters from EAEU countries and 1 million 239 thousand liters from third countries.
Timeline for taking measures
On the President's instructions, the authorities must study the issue and draft a decision within one month. After that, the decision must be enshrined in law within six months.
Financial performance of the industry
In 2025, taxes and customs payments received from the industry totaled 1 billion 104 million 100 thousand som. Receipts of 996 million 710 thousand som are expected in the first half of 2026.
