The expression "prime era" derives from the English word prime, meaning a period of flourishing, and the word "era." It is used to denote the most successful and vivid stage in a person's life.
The term's rise in popularity in Kyrgyzstan
In Kyrgyzstan, this concept began to be actively applied in the context of the country's development. Particular interest in the expression was sparked by the opening of the VI World Nomad Games, held on August 31 in Bishkek. On social media, users began calling what was happening the "prime era" of the Kyrgyz Republic, especially after the spread of videos from the ceremony, which was attended by heads of foreign states.
Already on September 2, this expression appeared in publications devoted to the World Nomad Games, and then journalists, bloggers, officials and deputies began using it.
How the "Word of the Year" shortlist is formed
Experts initially selected more than 500 words. In compiling the shortlist, factors such as the frequency of word usage in media and blogs, as well as the dynamics of search queries, were taken into account. The shortlist also included words such as "dopamine," "niche," "vozdukhan," "trevozhnik," "vibe coding," "generit," "AI agent," "iishka" and "data center."
The final determination of the winner will take place in early December, when it will be considered by more than 400 linguists. The chosen word will be included in the digital metaslovar of the Gramota.ru portal.
